About us
FERA began with my own frustration as a customer. I struggled to find bikini thongs that were high-quality, thoughtfully designed, and not mass-produced. The ones I bought often had too much fabric that bunched uncomfortably, used poor-quality materials, or came in colours and finishes that didn’t feel timeless. Whenever I bought a brown bikini or swimsuit, for example, it had a white lining that showed whenever the fabric folded or bunched against my body.
I wanted to change that. Every FERA design is the result of careful attention to fit, fabric, and detail, pieces that sit just right, come in classic, enduring colours, and highlight the natural beauty of the body. My goal was always to create swimwear that makes women feel both comfortable and confident.
At FERA, sustainability is at the heart of everything we do. We are committed to avoiding poor working conditions and using fabrics that are kinder to the planet. Most of our materials are made from post-consumer waste, including discarded fishing nets, fabric scraps, and industrial plastics. Our mission is to eventually produce every item from eco-friendly materials, while ensuring all packaging and shipping materials can be recycled.
Looking ahead, FERA aims to expand beyond swimwear. We envision timeless, elegant beachwear, like a classic sarong with subtle gold detailing, designed to complement our swimwear while carrying the same philosophy of quality, confidence, and sustainability.
Thank you for choosing FERA. We hope you love our swimwear as much as we’ve loved creating it for you. 💛